Podium for Retailers Your best pricing strategy: 7 examples to maximize your profits. Making sure the price is right for your products or services takes more than a guess. What is a pricing strategy? Penetration pricing A penetration pricing strategy is the opposite of price skimming. Competitive pricing Competitive pricing is extremely similar to penetration pricing in that your goal is to drive your target audience away from your competitors and toward your brand.
Loss leader pricing Many retailers, both online and offline, attract customers by offering one major discounted product or product line while encouraging them to purchase more. Psychological pricing The numbers you see can influence you more than you think. This is often known as charm pricing. Using larger font sizes for dollar amounts and smaller font sizes for cents. This is sometimes known as anchor pricing.
Value pricing Value pricing is perhaps the most important pricing strategy of all. Podium Starter. Get reviews, convert website traffic into leads, send SMS marketing—for free, forever.
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